The brand gnuhr, pronounced with a silent “g” similar to the word “gnosis”, derives its name from the Arabic word “nur”, which means “light”. The Arabic refers to luminosity, whereas the ambiguity in English can be taken for levity.
In 2023, Nur Abbas and Miraj Patel initiated a unique approach by applying the “ultralight mentality” to backpacking and everyday life, emphasizing purpose-based systems.
Providing goods through gnuhr and also consulting services, focused on product design ranging from apparel to packs and luggage, plus art direction.
Nur Abbas takes his experience from renowned brands like Margiela, Vuitton, Nike, and Yeezy, infusing high fashion sensibilities into the ultralight ethos. Meanwhile, Miraj Patel contributed his insights from a multitude of first-hand experiences thru-hiking long trails, his past role as creative director of Pal’ante, and his background in human biology, physics and art. Together, their combined expertise marked a significant evolution in how we think about personal gear and apparel, connecting ultralight functionality and everyday life.